Meghan Markle’s ‘As Ever’ Brand Faces International Controversies Amid Expansion
Meghan Markle’s lifestyle brand, "As Ever," has recently expanded its reach, but not without encountering significant controversies both domestically and internationally.
Trademark Challenges and Rebranding
Initially launched as "American Riviera Orchard," the brand faced legal hurdles due to its geographical reference, leading to a rebranding to "As Ever." This change was prompted by trademark issues, including opposition from the Chinese clothing company ASEVER, which led to restrictions on selling clothing items under the original name. (timesofindia.indiatimes.com)
Logo Resemblance to Spanish Coat of Arms
The new logo of "As Ever," featuring a palm tree flanked by two birds, has drawn criticism for its striking similarity to the 14th-century coat of arms of Porreres, a municipality in Mallorca, Spain. The mayor of Porreres, Xisca Mora, has expressed concerns over the resemblance and is considering legal action, although she acknowledges the challenges due to the municipality’s limited resources. (elpais.com)
Domestic Trademark Conflicts
In the United States, "As Ever" faces opposition from a New York-based clothing brand of the same name. The owner, Mark Kolski, has stated that he does not own the trademark but has been operating under the name since 2017. He expressed concerns over the disparity in resources between his small family-run business and Markle’s venture, which is backed by Netflix. (san.com)
Product Launch and Market Response
Despite these challenges, "As Ever" successfully launched its product line, including jams, cookie and crepe mixes, teas, and honey, with prices ranging from €11 to €25. The initial release sold out in less than 30 minutes, indicating strong consumer interest. (elpais.com)
Future Prospects
Looking ahead, Markle plans to expand "As Ever" globally, aiming to connect with her audience through her passion for cooking, gardening, and entertainment. However, the brand must navigate ongoing legal disputes and public scrutiny as it seeks to establish a significant presence in the lifestyle market.
Meghan Markle’s ‘As Ever’ Brand Faces International Controversies Amid Expansion:
- Un pueblo de Mallorca reclama a Meghan Markle retirar el logotipo de su nueva empresa por plagiar su escudo
- Porreres reclamará a la duquesa de Sussex, Megan Markle que retire la imagen de su marca "As Ever" por plagiar el escudo del municipio
- Meghan Markle agota todos los productos de su marca As Ever en menos de 30 minutos
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