TV personality Jeon Hyun-moo and comedian Park Na-rae recently took a break from city life and spent a day in Chungju, North Chungcheong, as part of the reality TV show “I Live Alone.” The duo harvested crops, grilled pork belly, and enjoyed local life, reaching a viewer rating of 9.6 percent and helping the show reclaim the top spot in a Gallup Korea poll. This episode inspired the trend of “choncance,” a combination of “rural area” and “vacation,” with other shows following suit.
Other shows like “Fresh Off the Sea” on tvN and “Earth Arcade’s Vroom Vroom” also showcase celebrities experiencing rural life in various locations. BTS member Jin will appear on “Half-Star Hotel in Lost Island” on MBC, while singer Lim Young-woong will be on “Three Meals a Day” on tvN. The YouTube channel for K-pop group aespa features choncance-inspired content.
The choncance trend, popular on Instagram with 1 million photos, symbolizes a return to traditional and nostalgic activities. Halmaennials, a mix of halmae (grandmother) and millennial, have revived interest in old-fashioned snacks. With a focus on relaxation and fun, choncance-themed TV shows offer a therapeutic viewing experience for the audience. Cultural critics note that filming in rural areas could be a cost-effective alternative amidst economic challenges. The trend reflects a desire to unwind, connect with nature, and appreciate simpler pleasures in the modern world.
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